SEO(Search Engine Optimisation) is the science of publishing information or the process of improving volume and traffic to a web and building links that makes, search engines rank your website high in the search results. Search Engine Optimisation is an ongoing process to improve the position of your website within the search engines and place your website in high search engine ranking. Every day millions of people around the world search for products, services and information using search engines, like Google, Yahoo, MSN, etc. and the SEO consulting industry is really becoming a big business.
As per Internet marketing strategy, SEO considers how the search engines work and how & what people search for. Optimising a website or the process of improving the visibility of a web site may involve editing its content part and HTML and associated coding to both maximising its relevance to specific keywords and to remove obstacles to the indexing activities by search engines.
Promoting a website to increase the number of backlinks, or inbound links, is another SEO tactic. Black hat SEO or spamdexing is another class of technique, which includes methods such as link farms, keyword stuffing and article spinning that minimise both the relevance of search results and the user-experience of search engines. Search engines are now more sophisticated and often changes their strategy based on search parameters and algorithms. Search Engine Placement and positioning is highly competitive and fierce. SEO needs careful strategy and planning to maintain at the top of the listings. The most important factor is the ‘off page’ optimization that has become more and more important for better ranking.
